Typographic Coffee Book

Multimedia Design

Honours Student:
Siane Power



The ISTD brief is to celebrate the Nobel Prize and its laureates. It asks that subjects and their work are explored to contextualise their subjects such as literary, social, cultural and historical reference points to inform visual content and typographic interpretation.

The brief asks to create a typographic publication/coffee book on the topic Nobel Prize winners. Nobel’s decision is for the awards to be dedicated to those who have consulted the greatest benefit to mankind.

The aims of the brief are to provide a sense of the world that the prize winners inhabited, and the influences which informed their work. It is important to consider the institution in itself and discover the highs and lows, political dispute and controversies surrounding its history.

However I chose to deviate away from the brief at hand as to explore the many deserving people that the Nobel Prize had overlooked for an award, these people include Nickola Tesla, Charles Darwin, D’Herrelle, Jonas Salk etc. This is because there have been many people who have added a lot of value to the world through their work yet have not been recognised for it. Thus, making this of importance to the world, as to provide some sort of recognition for people deserving of it.

Over the years there have been many controversies surrounding the Nobel Prize as many people are overlooked in favour of another. It is believed that the Nobel Prize can be seen as Eurocentric and bias. In the case of the Nobel Peace Prize, prizes are handed out with a political agenda in mind. According to Øyvind Tønnesson (2000), “the awards have often been seen by local authorities as “interference” in national matters.” (Tønnesson 2000). There has been controversy around the way in which the Nobel committee members are selected, as often they too are used as a means of political acting, where many members are Norwegian political veterans rather than scholars.

Thus, it’s because of these controversies that many people are overlooked as they do not appeal to plans of the committee and local authorities, and it is because of this that the need to provide recognition to those who have shaped our world and advanced us a human beings, is of most importance.

The way in which this will be achieved is through the form of a card game. The game involves important contributors of our society as characters in the game, however these contributors will only be those who have not received a Nobel Prize but sorely deserved one. There shall be cards to indicate their achievements and benefits to mankind, and in using these cards, the player is able to see how deserving of an award that particular character is or was. The Nobel Prize judging processes will also be featured in the form of cards, as to indicate to the players how corrupt and outdated the Nobel Prize can be.

The istd student assessment scheme, started in 1975, is cited as a model of academic thoroughness and professionalism. Unlike many others, the scheme is not a competition as it considers the holistic achievement – not just the final outcome. The overall design process of research, reflection, strategy, design development, technical and production specification is assessed by teams of practicing designers and educators. We demand this rigorous approach to ensure standards are met and that the award maintains its significance. The only way to become a member of istd is through assessment, either student or professional, once membership is awarded it is for life, granted your yearly subscription is met.


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