19 Oct 2016   webgap

Multimedia Setting New Trends In Website Design

Technology influences almost all our daily activities and as we move further into the digital age, multimedia design trends have started to impact trends in website design too. A website was for many, the first foray into the digital world but the use and expectations of the tech savvy end-user have evolved and now the user experience is essential.

Multimedia design has become one way for businesses to bridge this gap. Through simple yet effective design, businesses can engage their audiences and create fantastic brand experiences by communicating their stories through carefully considered designs that speak to the user experience. The focus on the user experience has directly impacted the way multimedia designers conceptualise website design so that the end-product delivers a seamless experience. In turn, this helps businesses grow, generate more leads, sales and revenue.

Website designs should now be informed by multimedia design elements. To be effective, they should be responsive, visually pleasing and less text heavy.

The integration of multimedia design in website design is a trend that will continue to see more changes in the future. It’ll be interesting to watch how it progresses.

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21 Oct 2016   webgap

Are These Graphic Design Trends Going Out of Style?

Just like the questionable fashion choices of yester-year, some graphic design trends should be left in the past. While some graphic design fads are neither here nor there, it’s always good to consider which of these are on their way out:Visual Styles:• Ultra-detailed/Complex: Minimalism is in and embellishment is out.• Muted, Natural Colour Schemes: There’s an inclination to brighter and more saturated colour selections.• Mixed Typography: Unless applied thoughtfully to create a visually dynamic whole, this trend should be left alone.Logos are most reflective of trending styles and ...

25 Oct 2016   webgap

The Future Is Near: 13 Design Predictions for 2017

"The broader one’s understanding of the human experience, the better design we will have”. We simply love this quote from Steve Jobs; it seems incredibly appropriate as we look ahead at the 13 design predictions for 2017. The future of design is one where the user experience is driving design thinking and as such, the way we deliver a product should be what keeps users coming back for more. Design evangelists advocate for the use of good design, both in principle and in practice. The goal is to convert non-designers into design thinkers. By championing the virtues of design-thinking to the ...

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