03 Nov 2016   webgap

Biohazard: Iconic Symbol Designed to be “Memorable but Meaningless”

Creating an internationally recognised symbol is no easy feat. Back in 1966 a group of engineers and designers created an iconic symbol that’s still in use today. Using the unconventional method of crowd-testing, a synonymous icon was designed but it had no recognisable meaning.

According to Charles Baldwin, an environmental-health engineer who contributed to its development, the team that created the symbol wanted “something memorable but meaningless, so we could educate people as to what it means.”

The symbol needed to meet the following criteria:
• Striking in form to draw immediate attention
• Unique and unambiguous, so it’s not confused with symbols used for other purposes
• Quickly recognisable and easily recalled
• Easily stencilled
• Symmetrical, so it appears identical from all angles
• Acceptable to groups of varying ethnic backgrounds

The chosen symbol was one that scored the best on nationwide memorability and so, the Biohazard warning icon was born.

50 years on, we still use crowd-testing and focus groups as a market research tool that affects icon symbols and logos today.

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08 Nov 2016   webgap

Justin Catto

GDC got an awesome graphic design-inspired facelift from Justin Catto who recently completed a graffiti art project on campus. Justin is currently a Design Plus student at GDC. At the youthful age of 20, he already has two major awards behind his name. He recently won “Back To The City”, which is Africa’s biggest hip-hop festival. The competition is held annually and 40 artists battle it out by painting the pillars under the M1 bridge in Newtown with various artistic graphic designs. In 2015, Justin made it to the top 4 in the final round of the “Sprite Uncontainable” event in Zone 6 ...

10 Nov 2016   webgap

How Full-Scale Floor Plans Help Architects Walk Clients Through Designs

One of the hardest tasks for graphic designers, multimedia designers and interior designers alike, is getting the client to buy into your vision when they’re wired differently and battle to visualise your design concept.In the architecture world, one firm in Oslo Norway, have started creating full-scale floor plans in the parking lot behind their offices to walk clients through their design process and explain their vision for the projects they’re tasked with.This is a clever way of helping the client conceptualise space and layout in a 1:1 scale, creating a fun, interactive and real exper ...

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