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Home > Ba Multimedia Design Programme

BA Degree: Multimedia Design Programme

SAQA ID: 71672, 360 Credits, NQF 7 

The BA Multimedia Design degree is a 360 credit point qualification at NQF level 7 and consists of three years of full time study. The purpose of the programme is to develop students into competent and employable designers that specialise in digital screen-based communication including motion based visual communication systems and interactive design. The programme emphasises the ability to form, create and rationalise both design and theoretical argument, as well as the ability to implement and critique digital design processes, and realise the potential of technology as a tool for communication. The programme further provides a theoretical and practical foundation in digital communication for further study.

 

Features and Benefits

  • Learn critical industry required skills plus the industry-standard software suite including Adobe Photoshop, Adobe Illustrator and Adobe InDesign with a 1-year student license. 

       

  • Get a free Office 365 Education A1 license, valid for the duration of your studies. 

  • HP Latex 115 Large format printer

adobe logo

  • Showcase of student work at our annual design showcase and annual Date Night where potential industry partners are invited. 

  • Access to local and international student award entries

  • Industry exposure from top industry key players

  • Lecturing staff that are highly qualified professionals in their related fields

  • Printing press

  • Job placement assistance through our industry network and online recruitment portal, exclusively available to The Greenside Design Center.

 

 

Admission Requirements

   

  • NQF 4 with 50% in English and a Bachelor's pass (Competency in the English language & mathematical literacy)
 

Hardware Requirements

Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusively to AIE students, devices can now be financed with your tuition fees. We provide three models:

 

 

  • MEDIUMMedium Spec, Dell Latitude 3510, i7, 8GB
  • HIGHHigh Spec, Dell Latitude 3510, i7, 16GB

R18 000.00

The foundation for intense graphic and processor heavy tasks.

10th Generation Intel Core i7-10510U (4 Core, 8M cache, base 1.8GHz, to 4.9GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch, Camera & Microphone, Power Button with Touch Fingerprint Reader, 8GB,1x8GB, DDR4 Non-ECC, DDR4, M.2 256GB PCIe NVMe Class 35 Solid State Drive, 1Nvidia GeForce MX230 w/2GB GDDR5 Graphics Memory, 4 Cell 53Whr Express Charge Capable Battery, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

R19 500.00

Same foundation, more memory...for those who want to get a little more serious.

10th Generation Intel Core i7-10510U (4 Core, 5.6" FHD WVA (1920 x 1080) Anti-Glare Non-Touch, Camera & Microphone, Power Button with Touch Fingerprint Reader, 16GB,2x8GB, DDR4 Non-ECC, 15.6" LCD Display Back Cover, WLAN, M.2 256GB PCIe NVMe Class 35 Solid State Drive, Nvidia GeForce MX230 w/2GB GDDR5 Graphics Memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

  • Duration

    Full Time 

    • 3 Years, 360 credits
    • All credits are achieved via your study duration at the institute, studio time and project-based assignments. 
  • Career Options

    • Multimedia Designer
    • Digital Logo Designer
    • Animated Logo Designer
    • 2D Animator
    • Game Design
    • Web Designer
    • App Designer
    • Marketing Manager
    • Motion designers
    • Motion graphics animators.
    • Motion graphics designers
    • User Experience design /UX Designer
    • User Interface designer /UI designer
    • Data analyst
    • User Interface designer
    • User Experience designer
    • Social Media strategist
    • Front-end developer
    • Design Thinker
  • ENROL NOW

asd myGDC Hybrid Learning allows us to teach in parallel both virtual students and students on campus. Our Full-time Students will now have the choice of attending their class on campus, attend their virtual class from home or a combination of both, giving our students the ultimate flexibility without compromising teaching time and quality.

#AnywhereAnytime

Have all your classes ready to be downloaded and watched, anytime, anywhere.

#NoStudentLeftBehind

Never miss a classs because of health, traffic, or transport issues.

#Flexibility

A personalized class schedule, attend class on campus, virtually or both.

Full Time, Hybrid Learning

A traditional method of full time learning with a modern-day add-on. Reach your full potential through our myWay Hybrid Learning Full Time classes. These classes can be attended on campus, virtually or both. This method gives each student the ultimate flexibility to combine on campus and virtual lecturers based on their individual preferences.

Online, Virtual Learning

We have re-defined online learning. Our myWay Online Learning ensures that the student is supported by technology and people throughout his academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.

First Year:

  • Principles and Theory of Design I
  • Communications I
  • Technology and Professional Practice I
  • Critical Studies I

 


 

Second Year:

  • Principles and Theory of Design II 
  • Communications II   
  • Technology and Professional Practice II  
  • Critical Studies II 

 


 

Third Year (Exit Level):

  • Principles and Theory of Design III 
  • Communications III   
  • Technology and Professional Practice III  
  • Critical Studies III 

 

  • Campus
    Registration Close Date
    Start Date
    Type
  • 28 June 2021
    05 July 2021
    Full Time

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