04 Jan 2017 admin
To Think or Not to Think
Who would have thought that within five years most traditional industries would be disrupted? Airbnb is already the biggest hotel group in the world but they don’t own a single hotel room. Uber is the biggest taxi company in the world but they don’t own any taxis. The way we think about our world is changing rapidly and traditional thinking is no longer the norm.
For us to thrive and survive in this ever-changing world, we need new, dynamic ways of thinking to stay on top. Design Thinking has become one of the most important methods to do this.
Design Thinking is a new way of thinking about old problems. For companies and individuals that embrace it, it’s a great way to explore obstacles, experiment with solutions and generate innovative, responsive and desirable designs.
In the words of Steve Jobs, “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
The Design Thinking mindset is not problem-focused and is instead oriented on producing an outcome that will benefit the end-user. For organisations, this is done while matching the strategic goals of the business. Read more on how businesses can use this as a strategic tool.
Design Thinking is a methodology that draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be. This human-centred approach means your solutions are created for future users and not simply based on the ‘now’.
Greenside Design Center is part of this new revolution. We believe that training our graphic design, interior design and multimedia design students with Design Thinking in mind will strongly equip them for their future careers. Since the world continues to change at a rapid pace, the only solution is for us to be able to change and innovate with it.
View our Design Thinking programme
04 Jan 2017 admin
A Worldwide Scavenger Hunt For Type Nerds
It’s hard to escape Futura type. Especially in Europe, it’s everywhere you look. Its popularity is due, in part, to the fact that it was the first geometric gothic typeface, as well as the first sans serif typeface to be cast and produced in all weights, grades and fonts. This seems to have ensured its wide appeal, as it can be seen everywhere from corporate logos to movie posters.We all have types that we love or loathe but Futura seems to inspire particular loyalty. So much so that German graphic designers have created an online space to “hype the type”. This comes in the form of a w ...
11 Jan 2017 admin
The Harvard Library That Protects the World’s Rarest Colours
Harvard University is renowned for its library collections but one in particular, is more colourful than most. Compared to mouldy stacks of monochrome printed textbooks, the Forbes Pigment Collection gives the impression that its thousands of small glass jars are filled with ground-up rainbows of the rarest colours.The collection began with the twentieth-century globetrotting of Edward Forbes, who wanted to catalogue the pigments used in classical Italian paintings and tell cunning fakes from genuine masterpieces.Considering that today, colour is almost entirely digitised, whether it be findin ...