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07 Dec 2016   admin

Norman Doors: Don’t Know Whether to Push or Pull? Blame Design.

Bad design is sadly found everywhere in the world today. Just think about Norman Doors. While better designs can be created to replace these bad designs, getting them in to replace the old ones can be a cumbersome project.

A great example of this is push and pull doors or “Norman Doors” as they have come to be known. These doors are found everywhere from offices to restaurants and seem to be universally confusing for users, causing endless frustration. Even with the additional help of typographic instructions, these doors fail to effectively communicate what to do. This is partly due to the handle placement which often conveys mixed messages.

In Don Norman’s book, “The Design of Everyday Things”, he stresses the importance of combining usability, engineering and cognitive science to create designs that are seamlessly authentic and useful.

Watch this video where he takes us through some basic principles of design and how these can help us create better and more intuitive designs for our daily lives.

These principles can certainly be applied to all fields of design including graphic design, multimedia design and interior design.

Listen to the full podcast here





14 Dec 2016   admin

Logo Design Fails: Avoid These 10 Pitfalls!

Do you have what it takes to create a great logo? Are you up for this graphic design challenge? Don't become one of the world's many logo design fails. It’s not just a matter of combining typography, a touch of colour and some photoshop skills. There’s a whole lot more to it. A great logo should be simple, authentic and timeless. The best logos can communicate a company’s brand experience in an instant – just think of Nike, Starbucks, Apple and Coca-Cola.Despite the fact that many graphic design guidelines are available for people to perfect their logo’s, most fail to meet the grade ...

21 Dec 2016   admin

Design for all 5 senses

Design encompasses many aspects of our everyday lives, we even interact with it while we sleep. In fact, designers in different industries are constantly working to create products that are functional and aesthetically pleasing to improve some aspects of our lives. Design should interact with all of our 5 senses. Whether it’s a new, ergonomic design for some furniture in interior design, a bold take on traditional graphic design techniques, or the integration of innovative technologies and art in multimedia design; designers in all fields are continually pushing the boundaries on designing ...

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