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29 Nov 2016   admin

Awareness

The Aids awareness ribbon was created during a time when there was little public acknowledgement of AIDS. In 1991, costume designer Marc Happel had an idea. Inspired by the yellow ribbons tied around trees in honour of Persian Gulf War Servicemen, he took a single red ribbon folded into an inverted V and created what is now a global phenomenon. Over time, this symbol has created awareness not only for AIDS but for more than 200 other causes globally. The 1st of December 2016 marked the 28th World AIDS Day and the ribbon still retains its relevance as the global symbol 25 years on. Find out more about the history of this powerful symbol in this insightful article.

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07 Dec 2016   admin

Norman Doors: Don’t Know Whether to Push or Pull? Blame Design.

Bad design is sadly found everywhere in the world today. Just think about Norman Doors. While better designs can be created to replace these bad designs, getting them in to replace the old ones can be a cumbersome project. A great example of this is push and pull doors or “Norman Doors” as they have come to be known. These doors are found everywhere from offices to restaurants and seem to be universally confusing for users, causing endless frustration. Even with the additional help of typographic instructions, these doors fail to effectively communicate what to do. This is partly due to th ...

14 Dec 2016   admin

Logo Design Fails: Avoid These 10 Pitfalls!

Do you have what it takes to create a great logo? Are you up for this graphic design challenge? Don't become one of the world's many logo design fails. It’s not just a matter of combining typography, a touch of colour and some photoshop skills. There’s a whole lot more to it. A great logo should be simple, authentic and timeless. The best logos can communicate a company’s brand experience in an instant – just think of Nike, Starbucks, Apple and Coca-Cola.Despite the fact that many graphic design guidelines are available for people to perfect their logo’s, most fail to meet the grade ...

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